Brands / WoodWood

Based in Copenhagen, Wood Wood embodies that laid back blend of underground and avant-garde. In 2002, Wood Wood opened the first of two stores and introduced a collection of tees, sweats and hoodies.

Over the last few years, an illustrious graphic profile has established Wood Wood as a driving force on the European street couture scene. Also, Wood Wood contributes to numerous collaborations involving an international network of friends and likeminded creators. 

“Doodling is probably the best way to describe our naïve-spirited graphic universe. It's a mess of symbols and associative impressions that evolves from a fundamental interest in contrasts like good/evil, playful/grave and red/green.” says T Karl-Oskar Olsen, Wood Wood chief designer. “Print is our expression, but combined with re-designed basic styles and traditional elements it really reflects a connected whole”.